FREE Detangling Brush with Orders $25+

Routine Essentials

Designed for less pain and more joy - making daily routines and wash days a time for self-love
  • Daily Dash Leave-in Spray
    Daily Dash Leave-in Spray

    Daily Dash Leave-in Spray

    $13.00
  • Superfruit Hydrate + Restore Shampoo
    Superfruit Hydrate + Restore Shampoo

    Superfruit Hydrate + Restore Shampoo

    $13.00
  • Superfruit Hydrate + Restore Conditioner
    Superfruit Hydrate + Restore Conditioner

    Superfruit Hydrate + Restore Conditioner

    $14.00
  • Refresh + Go Multi-Use Leave-in Cream
    Refresh + Go Multi-Use Leave-in Cream

    Refresh + Go Multi-Use Leave-in Cream

    $15.00

We believe curly hair care should be a joyful experience, not a struggle.

Made with love

Our formulas are made with plant-derived ingredients that help ease detangling, restore moisture, and protect young curls & coils, ensuring they stay healthy and strong.

  • Paraben Free

  • Phthalate Free

  • Cruelty Free

  • Soy free

  • Dye Free

  • No PEGs

  • Propylene Glycol Free

  • ★★★★★

    “My son has really thick hair and I like how the conditioner helped with detangling the more tangled sections.”

    Alysa, Coily Mom
  • ★★★★★

    “The detangler is now my go to and it helps speed up the process when taking out my daughter's hair styles.”

    Sabrina, Coily Mom
  • ★★★★★

    “My kids all have different curl types and the conditioner is great for detangling all of their hair.”

    Erica S, Curly Mom